Challenge,

SWOT

What are you challenging?

Accepted

Strengths:

  1. What do our customers, employees, and stakeholders say we do well?

  2. What do we do or offer that no one else can claim?

  3. How strong is our brand awareness?

  4. How strong is our marketing plan and budget against industry standards?

  5. What is unique that we “own”?

  6. What skills do we have that our competition doesn’t?

Weaknesses:

  1. Where are our biggest complaints in our product or service lines? 

  2. Are our services and products well defined and well understood by our customers? 

  3. Are our processes and technology solutions in good operating condition?

  4. Are we lacking in staff, skills, or training?

  5. How do our cash flow and profit margins compare to industry averages? 

  6. In the sales process, what objections are hardest to address?

Opportunities:

  1. What ways could we leverage our brand or reputation to create new opportunities?

  2. Are there untapped customer segments or geographic markets we could expand into?

  3. What are our competitors' weaknesses or product offering gaps we could benefit from?

  4. Are there any changes in consumer preferences or behaviors that we could capitalize on?

  5. What new market trends or technologies could benefit our business?

  6. Are there any partnerships or collaborations that could help us expand our reach or capabilities?

Threats:

  1. Are there any reputational risks that could damage our brand or relationships with customers and stakeholders?

  2. Are the needs of our target market shrinking or shifting?

  3. Are there any emerging technologies, regulatory changes, or political changes that could challenge our products or services?

  4. Are there any new market entrants that could disrupt our business model?

  5. Are there any supply chain or logistical risks that could impact our ability to deliver products or services?

  6. Are there any environmental or social risks that could affect our business operations or reputation?