Loud &
Clear
All journeys end with a story.
BRAND POSITIONING
We give brands the ability to see themselves differently. Using imagination and wisdom, we provide the courage and clarity to inspire brands to take the next step in their journey towards transformation, to whatever degree that may be. To be bold in the pursuit of their highest potential, so we can be bold in ours.
FUEL. For brands.
BRAND SCRIPT
A character
WHAT DO THEY WANT?
What do your customers want as it relates to your product or service?
The tools to really challenge the competition/category status quo. A clear path to making their brand the best it can be: strong, visible, differentiated + able to deliver on/exceed customers expectations so they can create long-term loyalty and value.
has a problem
VILLAIN
Is there a root cause of your customers’s problems? Can you personify this root cause as a villain? What is the villain in your customer's story?
Industry saturation. Competitors with more resources (people + financial) and early-on market share (the legacy brands).
EXTERNAL
What is a problem your customers deal with as it relates to your product or service?
Ironically, they lack the time to be efficient. One person/team can’t juggle every aspect of brand and business strategy alone.
INTERNAL
How is this villain making your customers feel?
Overwhelmed. Like they’re engaging in a David vs. Goliath battle. A great product/service isn’t always enough to achieve growth.
PHILOSOPHICAL
Why is it "just plain wrong" for your customers to be burdened by this problem?
Because they’re giving their all, already. They deserve results that reflect their effort and investment.
and meets a guide
EMPATHY
What brief statement can you make that expresses empathy and understanding?
We’ve been exactly where you are, so we can help in ways that others who lack the same experience cannot. We’re going to show you new ways to achieve your short and long-term goals and create enduring value for your brand and customers.
AUTHORITY (TRUST)
How can you demonstrate competency in solving your customer's problem?
Expertise + Credentials: We’re all senior-level marketing experts. We’ve won awards. We’ve worked on big and small brands in a number of industries, and seen all kinds of challenges (from which we’ve created growth opportunities).
Creativity + Strategy: As Visionaries, this is the core of who we are and what we do. We have a knack for seeing brands’ unique potential and providing the courage and clarity necessary to act on their unique purpose and strength.
Stats + Stories: We have the numbers and the testimonials to prove it.
Tools + Process: Frameworks like the Archetypes and Storybrand processes help us reach soul and story clarity, creating cohesive brand identities.
who gives them a plan
PROCESS
Are there three or four steps your customers can take that would lead them to a sale or explain how they would use your product after the sale?
Let’s talk. Set up a 15-minute chat to tell us more about you.
Discuss your goals. Let us know what you want to achieve and we’ll provide a plan.
Let’s get to work. Approve the plan, then we’ll get started.
AGREEMENT
List the agreements you can make with your customers to alleviate their fears of doing business with you.
We look at the big picture. It’s never just about the website or ad or email campaign. It’s about why your brand exists, your overall vision, and the best way to accomplish your goals. That’s the foundation of our work and the starting point of what we can help you achieve.
Your goals drive our strategy. Everything we do has a purpose. We examine every element of your business, your industry, and your audience and their needs to find the most effective way to help you achieve success. Then we create and execute.
We build trusted partnerships. Collaboration is something we do best. Our team acts as an extension of your team, working together to support you while keeping your business’ best interests at heart.
Our eyes are on the future. Rome wasn’t built in a day, and neither are great, lasting brands. We’re dedicated to seeing your success through, year-over-year, and remaining accountable, intentional with the careful investment of your budget to long-term, sustainable impact.
and calls them to action
DIRECT
What is your direct call to action?
Get started.
TRANSITIONAL
What transitional calls to action will you use to on-ramp customers?
Download our whitepaper to learn more.
and helps them avoid failure
FAILURE
List the negative consequences your customers will experience if they don't use your product or service.
Stagnation (or worse).
Executing the same strategies but expecting different results.
Losing more ground to more ambitious and strategic Challenger brands (+ Legacy).
ONE-LINER
Marketing leaders partner with FUEL to create brand-building strategies that ignite their full potential.
Long
We create brand-building strategies that ignite your full potential.
Medium
Ignite your brand’s full potential.
Short
that ends in a success!
SUCCESS
List the positive changes your customers will experience if they use your product or service.
Transformation via achieving short-term goals and creating long-term value.